Customer referral programs

A customer referral program is a marketing strategy where a company encourages existing customers to recommend its products or services to others. In return, they often receive rewards like discounts, bonuses, or incentives for successful referrals. This approach leverages satisfied customers' positive experiences to attract new clients, building trust through personal recommendations. It’s a cost-effective way for businesses to expand their customer base while rewarding loyal patrons. Essentially, it turns happy customers into ambassadors who help grow the brand through their networks.