Customer Perception Study

A Customer Perception Study is a research method used by businesses to understand how customers view their products, services, and brand. This study gathers feedback through surveys, interviews, or focus groups to learn what customers think, feel, and expect. By analyzing this information, companies can identify strengths and weaknesses, improve their offerings, and enhance customer satisfaction and loyalty. Ultimately, it helps businesses align their strategies with customer needs and preferences, leading to better decision-making and more successful marketing efforts.