Customer ownership

Customer ownership means that a specific person or team within a company is responsible for building and maintaining a strong relationship with a particular customer. This approach ensures that the customer’s needs, concerns, and feedback are directly addressed by someone familiar with their situation. It helps deliver personalized service, improves communication, and fosters trust. Essentially, customer ownership creates accountability within the company, making sure customers feel valued and supported, and that their experience is consistent and positive throughout their interaction with the business.