Customer loyalty management

Customer loyalty management involves strategies and activities a business uses to encourage repeat customers and foster long-term relationships. It includes understanding customer preferences, rewarding ongoing support through rewards or exclusive offers, and providing consistent, positive experiences. The goal is to build trust and satisfaction, making customers more likely to choose the business over competitors. Effective loyalty management helps increase customer retention, boosts revenue, and creates advocates who share their positive experiences with others, ultimately strengthening the company's market position.