Customer Loyalty and Brand Extension

Customer loyalty refers to the tendency of consumers to consistently choose a particular brand over others, often due to positive experiences, trust, or emotional connections. Brand extension is a marketing strategy where a company uses its established brand name to launch new products in different categories. For example, a well-loved snack brand might create a line of beverages. Successful brand extensions can leverage existing customer loyalty, making it easier for consumers to accept and try the new products, as they trust the original brand. Together, these concepts help businesses grow and maintain a strong market presence.