Customer Lifecycle Management

Customer Lifecycle Management (CLM) is the strategic process businesses use to build and maintain strong relationships with customers throughout their entire journey. This journey starts with attracting new customers, fostering ongoing engagement, encouraging repeat purchases, and eventually ensuring customer loyalty and retention. The goal is to understand and anticipate customer needs at each stage, providing personalized experiences that add value. By managing this lifecycle effectively, businesses can improve customer satisfaction, increase profitability, and create long-term relationships that benefit both the customer and the company.