Customer Journey Analysis

Customer Journey Analysis is the process of understanding how customers interact with a business from the first point of contact to post-purchase. It involves mapping out each step a customer takes, including awareness, consideration, purchase, and after-sale support. By examining these stages, businesses can identify pain points, preferences, and opportunities for improvement. This analysis helps companies enhance the customer experience, improve satisfaction, and ultimately drive sales and loyalty, ensuring that customers have a seamless and positive journey with the brand.