Customer Innovation

Customer innovation refers to a process where companies involve their customers in creating new products, services, or improvements. By listening to customer feedback, ideas, and needs, businesses can develop solutions that better meet market demands. This collaboration can lead to more tailored offerings, increased customer satisfaction, and a competitive edge. Essentially, customer innovation harnesses the insights and creativity of end users to drive actual innovation, making products more relevant and valuable. It recognizes that customers are valuable partners in shaping the future of a company's offerings.