customer DNA analysis

Customer DNA analysis is a way businesses understand the unique preferences, behaviors, and motivations of their customers, much like how a DNA test reveals individual biological traits. By examining data such as purchase history, browsing habits, and demographic information, companies can identify patterns and segments that reflect different customer "personalities." This deeper insight allows businesses to tailor their marketing, products, and services more effectively, ultimately creating personalized experiences that resonate with each customer—much like understanding their unique "genetic makeup" helps predict their needs and preferences.