Customer Discovery

Customer Discovery is a process used by entrepreneurs to understand their potential customers’ needs, problems, and preferences. It involves talking directly with target customers to gather feedback, learn what challenges they face, and assess whether a product or service could meet their needs effectively. The goal is to ensure that there is a genuine demand before investing significant resources into development. By engaging with real customers early on, businesses can adapt their ideas to better fit market needs, increasing the chances of success and creating products that truly resonate with their audience.