Customer development theory

Customer Development Theory is a framework that focuses on understanding and validating customer needs early in the product creation process. Instead of building a product first and then searching for customers, entrepreneurs actively engage with potential users through interviews and testing to learn their problems and preferences. This iterative process helps refine the product idea, ensuring it truly addresses market demand. Essentially, it’s about discovering what customers want and need before fully developing the product, reducing the risk of building something that doesn’t fit the market.