Customer Development Manifesto

The Customer Development Manifesto emphasizes that startups should prioritize understanding customer needs and validating their ideas early, rather than solely focusing on product innovation or building without feedback. It encourages a mindset of continuous learning, where entrepreneurs test assumptions through real customer interactions, iterate based on feedback, and adapt their offerings accordingly. This approach helps reduce risk by ensuring the product truly solves a problem and meets market demand before scaling, ultimately leading to more sustainable and customer-focused business growth.