Customer Data Platform Institute

The Customer Data Platform Institute is an organization that provides education, research, and resources about Customer Data Platforms (CDPs). A CDP is a technology that gathers and unifies customer information from multiple sources into a single, comprehensive database. This helps businesses better understand their customers, personalize marketing efforts, and improve customer experiences. The Institute supports professionals and companies by sharing best practices, industry insights, and standards to ensure effective use of CDPs in marketing and customer engagement strategies.