Customer Data

Customer data refers to the information collected about individuals who buy or interact with a business. This can include details like names, contact information, purchase history, preferences, and behaviors. Companies use this data to better understand their customers, personalize services, improve products, and tailor marketing efforts. Protecting customer data is essential to maintain trust and comply with privacy laws. In essence, customer data helps businesses serve their customers more effectively by providing insights that inform decision-making and foster stronger relationships.