customer-centric strategy

A customer-centric strategy focuses on putting the needs and preferences of customers at the heart of a business’s decisions. It involves understanding what customers value, providing personalized experiences, and consistently meeting or exceeding their expectations. This approach builds strong relationships, encourages loyalty, and drives long-term success by ensuring products, services, and interactions genuinely serve the customer's best interests. Essentially, it’s about viewing the customer as a partner and making their satisfaction a top priority in every aspect of the business.