Customer-Based Brand Equity (CBBE) Model

The Customer-Based Brand Equity (CBBE) Model is a framework that explains how a brand's value is built from customers’ perspectives. It starts with creating awareness and positive perceptions, then fosters strong emotional connections and loyalty. Essentially, it emphasizes understanding how customers think and feel about a brand, ensuring they recognize, prefer, and trust it over competitors. When customers have a positive experience and strong attachments, the brand’s value increases, leading to better sales and brand strength. The model guides companies to build a brand that customers genuinely value and connect with.