Custom Audiences

Custom Audiences are a marketing tool that allows businesses to target specific groups of people who already have a connection to their brand. This could include customers, website visitors, or email contacts. By uploading this data, companies can create tailored advertising campaigns that reach these familiar audiences directly. This approach ensures marketing efforts are more relevant and effective, as they target individuals who have shown interest or engagement with the business before. Essentially, Custom Audiences help advertisers connect more personally with potential or existing customers, increasing the likelihood of engagement and conversions.