Curse of the Brand

The "Curse of the Brand" refers to a situation where a well-known or popular brand faces negative consequences simply because of its association with a particular name or image. This can occur if the brand becomes overly linked to a certain product, behavior, or demographic, making it difficult to adapt or change without alienating loyal customers. It may also attract unwanted scrutiny or criticism, as its reputation becomes tied to specific perceptions. Essentially, the curse reflects how a strong brand identity can sometimes limit flexibility and growth, leading to challenges in maintaining relevance or defending against negative associations.