Culture Change Theory

Culture Change Theory explores how organizations can intentionally shift their shared values, beliefs, and behaviors over time. It emphasizes that changing culture is a deliberate process involving leadership, communication, and understanding of underlying norms. By fostering new attitudes and ways of working, organizations can adapt to external changes, improve performance, or create a healthier environment. Essentially, it's about guiding and managing the development of a company's collective mindset to align with desired goals, ensuring that change is sustainable and embraced by everyone involved.