Cultural strategy

Cultural strategy refers to how an organization consciously shapes and manages its internal and external cultural environment to support its goals. It involves understanding the values, norms, and behaviors that define its identity, and using this understanding to foster a positive culture that motivates employees, appeals to customers, and aligns with its mission. Essentially, it’s about intentionally cultivating a set of shared beliefs and practices that enhance the organization’s effectiveness, reputation, and adaptability in a given cultural context.