Cultural Imperialism (theory)

Cultural imperialism is the process by which a dominant culture influences or shapes another culture, often through media, technology, or economic influence, leading to the spread of certain values, norms, or practices. This can result in the diminishing or loss of local traditions, languages, or identities as the dominant culture’s ideas become more widespread. It highlights how power dynamics can extend beyond politics and economics, affecting cultural diversity by promoting one culture at the expense of others, often through global media and consumer products.