Cultural frames

Cultural frames are the shared ideas, values, and perspectives that shape how people interpret and respond to the world around them. They act like mental filters, influencing beliefs, behaviors, and communication within a particular group or society. For example, different cultures may prioritize community over individual achievement or have distinct ways of expressing respect. Understanding cultural frames helps us better appreciate diverse viewpoints, prevent misunderstandings, and interact more effectively across cultures by recognizing the underlying assumptions that guide people’s actions and interpretations.