cultural differences in color perception

Cultural differences in color perception refer to how societies interpret and value colors differently based on traditions, language, and experiences. For example, white symbolizes purity in many Western cultures but can represent mourning in some Asian cultures. Similarly, red often signifies luck in China but can mean danger or warning elsewhere. These differences influence choices in branding, clothing, and art. While the physical perception of colors is universal, the meanings and emotional responses associated with them are shaped by cultural context, highlighting how our social background influences how we see and interpret colors.