Cultivation Research

Cultivation research examines how long-term exposure to media content, such as television, influences people's perceptions of reality. It suggests that frequent viewing of certain messages or themes can shape beliefs, attitudes, and worldviews—often aligning perceptions with media portrayals. For example, heavy TV viewers might see the world as more dangerous than it is or develop stereotypes based on consistent portrayals. This research helps us understand the power of media in shaping societal attitudes over time, emphasizing the importance of media content and exposure in forming collective views of reality.