Cult Following

A cult following refers to a dedicated and passionate group of fans who are deeply loyal to a particular niche product, brand, artist, or idea. This can include movies, music, TV shows, video games, or other cultural phenomena. Unlike mainstream popularity, a cult following often embraces the unique qualities and characteristics that set it apart, sometimes celebrating flaws or quirks. Members of a cult following typically engage in communal activities, such as discussions, fan events, or online forums, fostering a sense of belonging and shared identity amongst themselves.