CTV (Connected TV)

Connected TV (CTV) refers to television devices that are internet-enabled, allowing users to stream digital content directly on their TV screens. This includes smart TVs with built-in apps, streaming devices like Roku or Amazon Fire, and gaming consoles. CTV offers access to a wide range of online services, streaming platforms, and custom advertising, blending traditional TV viewing with internet connectivity. It provides viewers with more control over what they watch, and advertisers a targeted way to reach specific audiences, making it a key part of modern digital media consumption.