CTQ

CTQ, or Critical to Quality, refers to the key aspects of a product or service that are essential to meet customer expectations. These elements directly impact customer satisfaction and must be carefully managed in a process. For example, for a smartphone, common CTQs include battery life, screen quality, and durability. By identifying and controlling these critical factors, a company ensures its offerings satisfy customer needs and maintain quality standards. Essentially, CTQ focuses on the vital features that determine whether a product or service is acceptable to the customer.