CTI (Computer Telephony Integration)

Computer Telephony Integration (CTI) is technology that connects a company's phone system with its computer systems. This allows phones to interact seamlessly with computer applications, enabling features like screen pops with caller information, automated call routing, and logging call details automatically. Essentially, CTI enhances communication efficiency by combining voice and data systems, helping agents or employees access relevant information instantly during calls, improving customer service and operational workflows. It’s widely used in call centers, help desks, and customer support environments to streamline and optimize communication processes.