CTA (Call to Action)

A CTA, or Call to Action, is a prompt designed to encourage a person to take a specific step, such as clicking a button, signing up, or making a purchase. It's a strategic message used in marketing and online content to guide users toward desired actions that help achieve business goals. Effective CTAs are clear, direct, and compelling, making it easy for people to understand what to do next. They play a crucial role in converting visitors into customers or leads by directing attention and motivating immediate response.