CTA

A CTA, or Call to Action, is a prompt used in marketing or communication that encourages the audience to take a specific step, such as clicking a link, signing up for a newsletter, or making a purchase. It guides users toward desired actions and is often presented as a button, phrase, or instruction like "Buy Now," "Learn More," or "Subscribe." Effective CTAs are clear, direct, and motivate the audience by making the next step easy and appealing. They are essential for turning passive viewers into active participants or customers.