CSM (Customer Success Management)

Customer Success Management (CSM) is a proactive approach businesses use to ensure their customers achieve the desired outcomes with their products or services. CSM professionals build strong relationships, provide guidance, and offer support to help customers get the most value. Their goal is to increase customer satisfaction, loyalty, and retention by understanding customer needs, solving issues early, and helping clients effectively utilize offerings. Essentially, CSM aims to create a positive experience that benefits both the customer and the company, fostering long-term success and reducing churn.