Crowdsourcing in Innovation Management

Crowdsourcing in innovation management involves gathering ideas, feedback, or solutions from a large group of people, often via the internet. Instead of relying solely on internal teams, organizations tap into the collective intelligence of the public or specific audiences. This approach can lead to fresh perspectives, attract diverse talent, and speed up the innovation process. By engaging a wide range of contributors, companies can uncover unique insights, enhance creativity, and ultimately develop better products or services, leveraging the input of many rather than just a few.