CrowdCommerce

CrowdCommerce is a business model where a company leverages the collective efforts of a community or crowd to promote, sell, or develop products and services. Instead of relying solely on traditional marketing or sales channels, it involves engaging a large group of people—such as customers, fans, or volunteers—to help drive growth. This approach can include crowdfunding, user-generated content, or collaborative development, enabling organizations to expand their reach, reduce costs, and tap into the creativity and enthusiasm of their community for mutual benefit.