Crowd-sourced experimentation

Crowd-sourced experimentation involves involving a large group of people—often from the general public—to help test and improve products, services, or ideas. Instead of relying solely on a few experts, companies gather diverse feedback and data from many participants through online platforms or communities. This approach accelerates innovation, uncovers insights that might be missed in traditional testing, and distributes the process across a broad audience. Essentially, it leverages the collective input of many individuals to make experiments more comprehensive, cost-effective, and reflective of real-world usage.