cross-promotions

Cross-promotion is a marketing strategy where two or more brands or products collaborate to promote each other, aiming to reach each other's audiences. This cooperation can involve shared advertising, joint events, or bundled offers, helping all parties increase visibility, attract new customers, and boost sales. For example, a clothing brand partnering with a shoe company to offer discounts when both products are purchased together. By working together, brands leverage each other's strengths and customer bases for mutual benefit.