cross-genre marketing

Cross-genre marketing involves promoting a product or brand across different genres or categories to reach diverse audiences. For example, a clothing brand teaming up with a popular musician, a tech company sponsoring a sports event, or a book author branching into podcasting. This strategy leverages the appeal of multiple markets, creating new connections and expanding visibility beyond a single niche. It’s a way to creatively blend elements from different fields to attract a broader audience, increase engagement, and boost brand recognition through innovative partnerships and content collaborations.