Cross-device Tracking

Cross-device tracking is a technology that helps companies understand how users interact with their content or advertisements across multiple devices, like smartphones, tablets, and computers. Since people often switch devices during their online activities, this tracking links those separate interactions to create a unified view of their behavior. It enables businesses to personalize marketing, improve user experience, and measure campaign effectiveness more accurately, while respecting privacy policies. Essentially, it’s about recognizing that one person might use different devices and ensuring the information and experiences are consistent and relevant across all of them.