Cross-Cultural Communication (theory)

Cross-cultural communication theory explores how people from different cultural backgrounds understand and interact with each other. It highlights that language, customs, values, and social norms shape how messages are sent and received. When communicating across cultures, misunderstandings can occur if these differences aren’t recognized. The theory encourages awareness of these variations to foster effective, respectful exchanges. It emphasizes being open-minded, adaptable, and attentive to cultural cues to build better relationships—whether in business, travel, or everyday interactions—by bridging gaps created by differing cultural perspectives.