Cross-cultural adaptation

Cross-cultural adaptation is the process of adjusting a product, service, or communication to fit the language, customs, and norms of a different culture. It ensures that the content is relevant, respectful, and easily understood by people from diverse backgrounds. This involves more than just translation; it considers cultural context, values, and preferences to create a seamless experience. For example, adapting a health brochure for another country might include changing images, symbols, or phrases to align with local traditions and beliefs. The goal is effective and respectful engagement across cultures.