CRO (Conversion Rate Optimization)

Conversion Rate Optimization (CRO) is the process of improving a website or landing page to increase the percentage of visitors who take a desired action, such as making a purchase or signing up for a newsletter. It involves analyzing user behavior, identifying barriers, and making targeted adjustments—like changing design, content, or layout—to make it easier and more persuasive for visitors to convert. The goal is to maximize the effectiveness of existing traffic, ultimately boosting business results without necessarily increasing advertising costs.