CRO

CRO, or Conversion Rate Optimization, is the process of improving a website or digital platform to help more visitors complete desired actions, such as making a purchase, signing up, or filling out a form. It involves analyzing how users interact with the site, identifying barriers or inefficiencies, and making data-driven changes—like adjusting layout, content, or design—to increase the percentage of visitors who convert. The goal is to enhance the user experience and maximize the effectiveness of the site, ultimately leading to better business results without necessarily increasing traffic.