CRMs in Airlines

Customer Relationship Management (CRM) systems in airlines are digital tools that help airlines manage and analyze customer interactions and data. They store passenger information, preferences, booking history, and feedback to create personalized experiences. By using CRMs, airlines can better anticipate passenger needs, improve communication, enhance loyalty programs, and streamline services like check-ins and notifications. Ultimately, CRMs help airlines build stronger relationships with passengers, increase satisfaction, and foster repeat business through tailored, efficient, and responsive service.