CRMs (Customer Relationship Management systems)

A CRM, or Customer Relationship Management system, is a tool that helps businesses organize and manage their interactions with customers and prospects. It stores information like contact details, purchase history, and communication records in one centralized location. This allows companies to better understand their customers’ needs, improve service, and build stronger relationships. CRMs also help streamline sales, marketing, and support processes by providing insights and automating tasks. Essentially, a CRM makes it easier for a business to connect with customers effectively, fostering loyalty and growth through organized, strategic customer management.