CRM Systems (Customer Relationship Management)

A CRM system, or Customer Relationship Management system, is a tool that helps businesses organize, track, and improve their interactions with customers. It stores information like contact details, purchase history, and communication records in one place. This allows companies to understand their customers better, personalize service, and build stronger relationships. CRM systems streamline tasks such as sales, marketing, and customer support, making these processes more efficient. Overall, it enhances customer satisfaction and loyalty by ensuring consistent, informed, and timely engagement.