CRM marketing

CRM marketing, or Customer Relationship Management marketing, is a strategy that businesses use to manage and analyze interactions with current and potential customers. By leveraging software tools, companies gather data about customer preferences, purchase history, and behaviors to personalize marketing efforts. This helps create more targeted, relevant communications—like customized emails or offers—enhancing customer satisfaction and loyalty. Essentially, CRM marketing focuses on building stronger relationships by understanding customers better and serving their needs more effectively, ultimately driving growth and retention for the business.