CRM (Customer Relationship Management) software

CRM (Customer Relationship Management) software is a tool that helps businesses organize and manage their interactions with customers. It allows companies to track contact information, sales opportunities, customer preferences, and communication history in one central system. This helps improve customer service, streamline sales and marketing efforts, and build stronger relationships. Essentially, CRM software ensures that businesses understand and meet their customers’ needs more effectively, leading to better satisfaction and loyalty.