critical rhetoric

Critical rhetoric is the study of how language and message strategies influence beliefs, attitudes, and actions, often examining power dynamics within communication. It analyzes how speakers and writers use words to shape perceptions, challenge norms, or question authority. Essentially, it looks beyond the surface of messages to understand underlying assumptions and motives, helping us recognize how language can be used persuasively or critically to reveal social inequalities or promote change. It’s a way of examining communication to better understand its hidden effects and implications in society.