Critical Media Literacy

Critical Media Literacy is the ability to analyze and evaluate media content—such as news, advertisements, social media, and entertainment—for its messages, intentions, and potential biases. It involves questioning what we see and hear, understanding how media influences perceptions and beliefs, and recognizing underlying motives like persuasion or profit. This skill helps individuals make informed choices, spot misinformation, and engage with media more thoughtfully. Essentially, it empowers people to be smarter, more discerning consumers of information in a complex media landscape.