Crisis management theory

Crisis management theory focuses on how organizations prepare for, respond to, and recover from unexpected events that threaten their stability or reputation. It emphasizes proactive planning, effective communication, and quick decision-making to minimize damage. The goal is to handle crises efficiently, protect stakeholders, and restore normal operations as smoothly as possible. Essentially, it’s about being ready for the “unexpected,” managing the situation calmly, and learning from the incident to improve future resilience.