Crisis/Emergency Risk Communication (CERC)

Crisis/Emergency Risk Communication (CERC) is a strategic approach used by organizations and authorities to share accurate, timely information during emergencies or crises. Its goal is to inform and guide the public, reduce confusion and panic, and promote protective actions. CERC involves clear messaging about what is happening, what risks are involved, and how people can stay safe. It also focuses on listening to community concerns and correcting misinformation. Overall, CERC helps build trust and allows communities to respond effectively during emergencies.